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Margaritaville: The Cookbook
Filled with recipes that bring the flavor of island living and the spirit of Jim
If your “cheeseburger in paradise” involves patronizing a Times Square restaurant built around a single Jimmy Buffett song, then here is some fantastic news: Margaritaville’s would-be landlord may have killed that fantasy last January when giving CVS Pharmacy one of the burger chain’s floors in the Brill Building, but the Real Deal reports today that the “dream is not over” just yet.
After nixing a deal in Midtown earlier this year, The Real Deal reports that a developer is close to inking a deal with Margaritaville for a project at a different location further south, 560 Seventh Avenue, between West 40th and West 41st Streets. Details are still slim for the scale of the hotel and restaurant, but it could be as tall as 29 stories.
The restaurant has more than two dozen locations around the world, mostly in locales with big tourism industries. The Margaritaville brand also has resorts and hotels, all pegged to that one Jimmy Buffet song. Menu items include quesadillas, fajitas, pasta, burgers, steak, sandwiches, and other fare, sometimes with names like “beach club.”
Margaritaville did not immediately respond to request for comment.
The company has been trying to open in New York for a while now. Last year, it was close to signing a lease for a restaurant space further north, at 1619 Broadway at 49th Street; the deal fell through in January.
The site they’re eyeing now — 560 Seventh Avenue, formerly slated to become a Dream Hotel — would be the perfect spot to grab a low-key bite after the Escape to Margaritaville matinee on Broadway, enjoy half a glass of wine, then turn in early for bed. Sources tell the website that the developers have secured a $180 million loan for the project; they’ll reportedly be in possession of that money by year’s end. Nothing’s a done deal yet, and the hotel’s exact size “was not immediately clear,” but the blog says please don’t be surprised if 120,000 square feet of space dedicated to the “lyrics and lifestyle of Jimmy Buffett” take over the corner of 40th Street and Seventh Avenue.