Latitude Margaritaville sales center opens to cheers

Hundreds turn out for first up-close look at planned Jimmy Buffett community; Lots go on sale Nov. 13


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Dana Byer was one of the first to tour the new sales center at Latitude Margaritaville Daytona Beach, which opened Monday morning, but she arrived already having made up her mind.

“When my friend told me about the community (several months ago), I said ’Oh, my God, that’s for me,” said the 70-year-old retiree, who promptly sold her home in Lakeland in preparation for a move to the planned Jimmy Buffett community for residents age 55 and older.

Byer is currently staying with friends in Flagler Beach until homes are ready for occupancy at Latitude Margaritaville, which is under construction on the north side of LPGA Boulevard, just west of Interstate 95.

House lots go on sale Nov. 13 with the first homes set to be ready for move in by either March or April.

Byer isn’t the only one excited about the prospect of moving to the real-life version of the fanciful, laid-back community depicted in Buffett’s 1977 signature tune “Margaritaville.”

Since February, when developer Minto Communities announced it was teaming up with the singer-songwriter’s Margaritaville Holdings company to create Latitude Margaritaville here, the first of several planned in multiple states, more than 100,000 people have signed up to receive email updates on the project.

On Monday morning, Minto opened the doors to the project’s sales center at 2400 LPGA Blvd., just west of the Halifax Humane Society.

Within the first hour, more than 150 people had turned out, with more arriving in a steady flow for tours throughout the day.

The center will be open daily, Monday through Saturday from 9 a.m. to 5 p.m., and on Sundays, from 11 a.m. to 5 p.m.

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